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Internet Marketing Fundamentals


No pre-requisite required

Suitable for individuals or group work

Duration: 8 -12 hours


The internet has forever changed the way the people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful internet marketing techniques.

Successful internet marketing requires an internal and external analysis. Tools such as a SWOT analysis will determine the strengths, weaknesses, and opportunities, and threats that different organizations face. Strengths and weaknesses focus on the internal aspects of an organization, while opportunities and threats are external factors. Conducting a simple SWOT analysis will provide information that can guide the marketing campaign and increase its effectiveness.

The Internet Marketing Fundamentals workshop will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals


  • Know how to conduct market research
  • Develop a workable internet marketing campaign
  • Recognize your target market
  • Understand your brand
  • Grasp SEO and website characteristics
  • Find and capture leads

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